Why Creating A Press Kit? 

We are living in the digital age, where everything we need to know about a business is on the web, right?

Media kits have a very specific focus and purpose beyond what a website can offer. Essentially, a media kit is a packet full of information about a company. It is sent to journalists to encourage them to promote a company, but it can also be sent to current and potential clients. A Media Kit or “Look Book” will make the piece more informative and versatile.

Media kits usually consist of printed materials, but they can also be digitised into a PDF.

The Case of Bellite Store

Brand awareness is key for online stores. Bellite's press kit targets fashion magazines and aims at presenting the founder's inspiration, collection and background.